Press and partners
Pipa makes skincare for kids ages 8–13, built for that age from the start. Two products, two minutes, and a routine a kid will actually keep.
This page has what you need to write about us, stock us, or build something with us: the coverage, the facts, the testing, the founder and the right person to email. If something is missing, ask and we'll send it.
Pipa in the press
As seen in






Featured
- Fast Company, September 29, 2026. The $100 billion comeback of the American tween. Elizabeth Segran names Pipa among the tween-focused skincare startups rebuilding the market for kids that age.
- Good Morning America, October 2025. The Start Young Bundle in GMA's Hispanic Heritage Month shop.
- Bloomberg, August 2025. Pipa in the back-to-school gear guide, online and in the newsletter.
- Oprah Daily, November 2025. Best beauty gifts for tweens.
All coverage
| Outlet | Story | Date |
|---|---|---|
| Fast Company | The $100 billion comeback of the American tween | Sep 2026 |
| Fast Company | Maisonette bets on tweens with Neon Rebels | Aug 2026 |
| Laura Loves Beauty | Best organic skincare for tweens | Jul 2026 |
| Laura Loves Beauty | Best gentle skincare for tweens | Jul 2026 |
| Love Travel Beauty | Pipa Skincare review | Jul 2026 |
| Daily Mom | Summer gear guide | Jun 2026 |
| Business of Fashion | Gen Alpha and the new tween beauty brands | May 2026 |
| Posh Beauty Blog | Women-owned brands in beauty and wellness | Mar 2026 |
| Everyday Health | Best moisturizers for acne-prone skin | Feb 2026 |
| Laura Loves Beauty | Best face products for tweens | Dec 2025 |
| Laura Loves Beauty | Best starter skincare for tweens | Dec 2025 |
| Emily Reviews | Holiday gift guide | Dec 2025 |
| Keeping Up with Coco | Holiday gift guide | Dec 2025 |
| Washington Jewish Week | Hanukkah gift guide | |
| Oprah Daily | Best beauty gifts for tweens | Nov 2025 |
| Consumer Queen | The Joy List holiday gifts | Nov 2025 |
| The New York Times | Skincare for children | Nov 2025 |
| Laura Loves Beauty | Best moisturizer for tweens | Nov 2025 |
| Good Morning America | Hispanic Heritage Month shop | Oct 2025 |
| Bloomberg | Best back-to-school gear for kids | Aug 2025 |
| MSN | Ace the school year: essential gear | 2025 |
| Right On! | Back-to-school guide | Jul 2025 |
| Fox 17 | Summer safety, Morning Mix (TV) | 2025 |
| Diario Las Américas | Conozca la propuesta de Pipa | May 2025 |
| Telemundo | National TV segment | Nov 2024 |
| Authority Magazine | Founder interview with Kristina Kubler | 2024 |
| CanvasRebel | Meet Kristina Kubler | Oct 2024 |
| Awakened Woman | Skincare edit | Jun 2024 |
Pipa at a Glance
- What we make: skincare built for kids ages 8–13, designed for that age from day one.
- Founded by Kristina Kubler, a licensed esthetician with more than ten years in the beauty industry and a mom of three, who made it for her own kids. Co-founded with Corina Pfeffer and Clara Cárdenas.
- Based in Key Biscayne, FL. Made in the USA. Founded 2023.
- The range: Squeaky Clean foaming face wash, Smooth Operator moisturizer, Glow Go hydrating face mist, Skin Saver hypochlorous acid face and body spray, Sun-Sational 100% mineral SPF 30, and Hands-Off hydrocolloid pimple patches.
- Formulation: no synthetic fragrance, hormone disruptors, phthalates, parabens or sulfates. No retinol, AHAs, BHAs or vitamin C. Never tested on animals. Full ingredient lists on every product page.
- Clinically tested: Squeaky Clean, Smooth Operator, Glow Go and Sun-Sational each passed a Repeated Insult Patch Test at Eurofins CRL in 2025, supervised by board-certified dermatologist Winston Moy, MD. 113 adults with self-perceived sensitive skin completed each study, with no irritation or sensitization. Florida Suncare Testing separately verified Sun-Sational's SPF in September 2026.
- Recommended by Francisco Kerdel, MD, board-certified dermatologist; Lisa Klein, MD, pediatrician; and Chelsea Wallace, MD, board-certified plastic surgeon. All three are parents, and none is employed by Pipa.
- Where to buy: pipaskincare.com, Amazon, Walmart and TikTok Shop, and in stores at Sprouts Farmers Market and Claire's. Independent retailers order wholesale through Faire.
- Featured in Fast Company, The New York Times, British Vogue, Bloomberg, Good Morning America and Oprah Daily.
- Plastic recovery partner: CleanHub.
- 30-day money-back guarantee on every order.
Boilerplate
Short: Pipa Skin Care makes skincare for kids ages 8–13, built for that age from the start. Esthetician and mom Kristina Kubler founded the brand. The range is free from synthetic fragrance, hormone disruptors, parabens and sulfates, never tested on animals, and made in the USA.
Long: Pipa Skin Care makes skincare for kids ages 8–13, an in-between stage that until recently had no products of its own. Esthetician and mom Kristina Kubler created Pipa for her own tweens on a simple argument: kids don't need ten steps or adult actives, they need two products they'll use without a fight.
Every formula leaves out synthetic fragrance, hormone disruptors, phthalates, parabens, sulfates and adult actives, and is made in the USA. Squeaky Clean, Smooth Operator, Glow Go and Sun-Sational each passed an independent, dermatologist-supervised patch test at Eurofins CRL. Pipa is sold at pipaskincare.com, Amazon, Walmart and TikTok Shop, and in stores at Sprouts Farmers Market and Claire's. It has been featured in Fast Company, The New York Times and Good Morning America.
The founder
Short: Kristina Kubler is the founder of Pipa Skin Care, a licensed esthetician and a mom of three. She built Pipa for her own kids after watching kids that age use adult actives their skin wasn't ready for.
Long: Kristina Kubler is a licensed esthetician with more than ten years in the beauty industry, a mom of three, and the founder of Pipa Skin Care. Born in Venezuela, she studied business and worked as a professional makeup artist before specializing in skincare in the United States.
When her daughter asked for skincare, nothing on the shelf fit. Adult products were too strong, and products marketed to kids didn't work. So she built a line made for ages 8–13: fewer products, gentle formulas, no harsh actives, and a routine short enough that a 10-year-old will do it on a school morning.
The brand is named after her daughter's nickname, which is the part parents tend to ask about.
Read the full founder storyQuote: "Skin at 8 to 13 is still figuring itself out. Give kids two gentle products and 60 seconds a day, and you've started a habit they'll keep for the next 40 years. That's the whole idea." Kristina Kubler, founder, Pipa Skin Care

Tested, and endorsed by name
Every safety claim we make comes from one of two places: an independent lab, or a clinician who has read the formulas.
Independently tested
In 2025, each of Pipa's four core formulas went through a Repeated Insult Patch Test (RIPT). It's the standard test for whether a product irritates skin or causes an allergic reaction. The studies ran at Eurofins CRL in Piscataway, New Jersey, an independent clinical research lab, under board-certified dermatologist Winston Moy, MD. Each enrolled 120 adults with self-perceived sensitive skin; 113 completed it.
Product | Study number | Study period | Completed | Result |
|---|---|---|---|---|
Squeaky Clean | ECRLNJ2025-0620-01 | Jul 23 to Sep 12, 2025 | 113 of 120 | No irritation, no sensitization, no adverse events |
Smooth Operator | ECRLNJ2025-0620-02 | Jul 23 to Sep 12, 2025 | 113 of 120 | No irritation, no sensitization, no adverse events |
Glow Go | ECRLNJ2025-0620-03 | Jul 23 to Sep 12, 2025 | 113 of 120 | No irritation, no sensitization, no adverse events |
Sun-Sational | ECRLNJ2025-0620-04 | Jul 23 to Sep 12, 2025 | 113 of 120 | No irritation, no sensitization, no adverse events |
Florida Suncare Testing verified Sun-Sational's SPF separately under the FDA method (study 26-1068, September 2026), and board-certified dermatologist Jeffrey Parks, MD, reviewed the results. It's labeled SPF 30 and has not been tested for water resistance.
Patch tests like these are run on adults; children aren't enrolled in cosmetic safety studies. That's why Pipa tests on adults with sensitive skin and leaves out the ingredients that most often bother young skin. See the full testing details.
Full study reports are available to press, retailers and clinicians on request at press@pipaskincare.com.
Recommended by
- Francisco Kerdel, MD, board-certified dermatologist, Miami, Florida: "I believe every young girl deserves a safe, simple place to start. That's why I wholeheartedly recommend Pipa."
- Lisa Klein, MD, pediatrician, author and co-founder of Turning Teen: "I feel totally confident recommending them to patients and using them for my own daughter."
- Chelsea Wallace, MD, board-certified plastic surgeon: "The age-appropriate products and safe ingredients made Pipa a perfect fit."
The physicians quoted are independent, are not employed by Pipa, and speak from their own professional opinion.
The products
List prices from pipaskincare.com. Every product is formulated for ages 8–13.
| Product | What it is | Detail | List price (USD) |
|---|---|---|---|
| Squeaky Clean | Foaming face wash | Coconut-derived cleansers with aloe, papaya seed and vitamin E. Patch tested. | 18.00 |
| Smooth Operator | Lightweight moisturizer | Ceramide NP, niacinamide and squalane for barrier support. Patch tested. | 21.00 |
| Glow Go | Hydrating face mist | Water, glycerin, panthenol and sodium PCA. Patch tested. | 18.00 |
| Skin Saver | Face and body spray | Hypochlorous acid in a three-ingredient formula. | 15.00 |
| Sun-Sational | 100% mineral SPF 30 | Zinc oxide is the only UV filter. Patch tested and SPF verified. | 24.00 |
| Hands-Off Pimple Patches | Hydrocolloid patches | Cover a spot and keep hands off it. | 10.00 |
| Start Young Bundle | The starter routine | Squeaky Clean, Smooth Operator and Glow Go, with a Pipa headband. | 49.95 |
| Must-Have Bundle | The everyday essentials | Squeaky Clean, Skin Saver and Sun-Sational, with a water-resistant Pipa clear pouch and stickers. | 52.00 |
| Everyday Hero Bundle | Pipa x Miraculous gift set | Squeaky Clean, Skin Saver and Sun-Sational in a collector box, with a keychain and sticker sheet. Limited run. | 55.00 |
| Bee Chill Spa Kit | At-home spa gift set | Compressed masks, Dreamy Potion, silicone bowl, cooling eye patches, stickers, all in a collectible tin. | 34.99 |
For journalists
Everything on this page is free to quote without asking. Logos, product photography and founder headshots are in the media kit below.
Kristina can speak to:
- children's boutiques and toy shops
- pharmacies, salons and clean beauty retailers with a family customer
- building a routine a kid will keep, and what to do when they won't
- gift shops near schools, camps and pediatric practices
What you get from us: packaging a 10-year-old will pick up, ingredient lists a parent can read in ten seconds, and the test documentation behind every claim.
For creators and affiliates
We work with parents, estheticians, pediatric and dermatology professionals, and educators: people who already talk to families about skin and want something they can stand behind.
How it works:
- You get product to try first. We don't ask anyone to post about something they haven't used.
- % commission on every sale through your link, tracked for 30 days
- A code for your audience, plus the ingredient and testing facts so you can answer questions accurately.
Two things we ask: say it's a partnership, and don't make medical claims for us. Pipa products clean, soothe, protect and support young skin. They're everyday skincare with no medical claims, and we won't ask you to make any.
For brand and licensing partners
Our Everyday Hero Bundle with Miraculous is the model: a character kids already love, on a routine that stays gentle either way. A collaboration changes what's on the outside of the bottle, never what's in it.
We're open to:
- character and entertainment licensing for ages 8–13
- co-branded bundles with brands that share the age range
- schools, camps and pediatric practices that want one simple routine to hand to families
We won't change a formula for a collaboration or market to kids under 8.
Pitch us at cori@pipaskincare.com. Audience, age range and timeline is enough for a first reply.
Our plastic recovery partner: CleanHub
Pipa works with CleanHub, which funds waste collection in regions without formal recycling infrastructure and recovers plastic before it reaches the ocean.
Every Pipa product ordered funds the recovery of 200g of plastic waste. CleanHub tracks and verifies our totals, and you can see them in our CleanHub impact report.
It doesn't make our packaging perfect. It makes it accounted for.